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The Douglas Squirrel (Tamiasciurus douglasii) is an example of wildlife.
Wildlife has long been a common subject for educational television shows. National Geographic specials appeared on CBS beginning in 1965, later moving to ABC and then PBS. In 1963, NBC debuted Wild Kingdom, a popular program featuring zoologist Marlin Perkins as host. The BBC natural history unit in the UK was a similar pioneer, the first wildlife series LOOK presented by Sir Peter Scott, was a studio-based show, with filmed inserts. It was in this series that David Attenborough first made his appearance which led to the series Zoo Quest during which he and cameraman Charles Lagus went to many exotic places looking for elusive wildlife—notably the Komodo dragon in Indonesia and lemurs in Madagascar. Since 1984, the Discovery Channel and its spin off Animal Planet in the USA have dominated the market for shows about wildlife on cable television, while on PBS the NATURE strand made by WNET-13 in New York and NOVA by WGBH in Boston are notable. See also Nature documentary. Wildlife television is now a multi-million dollar industry with specialist documentary film-makers in many countries including UK, USA, New Zealand NHNZ, Australia, Austria, Germany, Japan, and Canada. There are many magazines which cover wildlife including National Wildlife Magazine, Birds & Blooms, Birding (magazine), and Ranger Rick (for children).

Tourism

Fuelled by media coverage and inclusion of conservation education in early school curriculum, Wildlife tourism & Ecotourism has fast become a popular industry generating substantial income for developing nations with rich wildlife specially , Africa and India. This ever growing and ever becoming more popular form of tourism is providing the much needed incentive for poor nations to conserve their rich wildlife heritage and its habitat.

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